National Multicultural Marketing Awards have changed attitudes

The twenty-first National Multicultural Marketing Awards, conducted by the Community Relations Commission of NSW, awarded a national morning tea, a puppet-maker, a multinational Asian bank, a university, a library, a refugee football team and pharmaceutical exporter.

The winners were announced at a gala dinner at the Westin in Sydney hosted by the Premier, Barry O’Farrell and the Minister for Citizenship and Communities, Victor Dominello.

The Chair of the Commission, Stepan Kerkyasharian, said today: “These awards, over the last two decades, have paved the way for the work which the New South Wales government is doing now to promote the economic value of cultural diversity.

“These awards are a clear indication that New South Wales has always lead the way when it comes to appreciating the magnificent value of our people, who have come from somewhere else in the world to make a new life in this country.

“And now the NSW Government has taken steps to harness this resource for the good of the state by setting up the NSW Export and Investment Advisory Board supported by Multicultural Business Advisory Panel.

“The breadth of scope of the entrants and their projects showcased last night tells us that lots of people in business, government and community now well and truly get the idea of multicultural marketing and are putting it to work in daily business.

“That result alone tells the Commission that the National Multicultural Marketing Awards have been a very successful pursuit and have changed habits and attitudes around the nation” he said.