The 2010 Multicultural Marketing Conference speakers’ presentations are available for participants of the 2010 Multicultural Marketing Conference.

 

Please email conference@crc.nsw.gov.au to obtain your access details. Click here to access the presentations.

2010 Conference Speakers Presentations

Welcome

Stepan Kerkyasharian AM, Community Relations Commission

Keynote Address

The Hon John Hatzistergos MLC, Attorney General, Minister for Citizenship

Reaching migrants through digital media

• Regina Boulos, UBI World TV
• Digital Media: The explosion of new technologies and how it is changing our media consumption.
• Ethnic television's growing place in the Australian digital television landscape.
• Understanding the migrant population and it's media habits: The Advertiser’s Challenge.
• The secrets of unlocking the power of ethnic television.

Engaging the multicultural community in national debates

Nick Cater, The Weekend Australian

Australia’s national conversation is vigorous, healthy and open to everyone. It is the sign of a healthy democracy where disagreements or moral ambiguities are the subject of debate, not conflict or violence.

But in a country that is becoming increasingly diverse, how do we keep this discussion healthy, lively and inclusive? And how do we ensure that the conversation is not dominated by those with the ability to shout the loudest?

These are vital questions for all those who believe in a cohesive and welcoming society.

White paper on ethnic marketing

Tori Starkey, Telstra The Case for Multicultural Marketing

• Maximising your multicultural marketing dollar
• How to use a Cultural Assessment Framework
• Utilising Relationship Marketing Principles to improve the effectiveness of activities
• Ideas in practice : Case Studies

Focusing on a specific community without isolating others

• Andy Wright, Commonwealth Bank of Australia
• Leveraging the cultural diversity of CBA staff to serve local communities
• Linking our overseas expansion to local communities in Australia
• Supporting the expansion of local communities by having specialised services for new migrants before they arrive
• Ensuring our multicultural marketing promise is delivered using specialised teams and existing culturally diverse channels

It's not all about language

Ben James, Australian Bureau of Statistics

Census 2011 - the largest Australian multicultural marketing campaign of 2011

• What makes Census a multicultural marketing campaign?
• What strategies is the ABS employing to reach its 'market'?

How you can use Census data to inform your multicultural marketing campaign

• What data is available from Census, how you can use it and how to access it
• How you can help to ensure the quality of this rich data source

Case Study: Many cultures - One mission

• Gary Brown, Cargill Beef Australia
• The Cargill Diversity Story – Facts and Statistics
• Engagement & Cultural Intelligence – A journey of Discovery for Management and Line Supervisors
• Time Investment and Communication – Building Better Relationships
• Citizenship
• Key Learnings

The multicultural voice of Australia in Asia and the Pacific

Mike McCluskey, Radio Australia

• Reflecting on the perception of Australia in Asia and the Pacific - is it seen as a multicultural country or one that is white Anglo?
• What is the cultural diversity of our region in Asia and the Pacific ?
• How important it is to give a voice, through media, to Asia and the Pacific on the diversity of Australian society?
• The true diversity of Australian society and harmony that exists in the country.

Panel: Through the spyglass of consumers

• William Chiu
• Juliana Nkrumah
• Faten El Dana
• Ozem Kassem
• Open Forum - consumers and participants
• Conclusion - Jihad Dib

Click here to access 2009 presentations.